Antiques and Art Around Florida — 2011-2012
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Fractal Art-The Next Big Thing?
Jim Fitch

Jim Fitch has written extensively about Florida’s contemporary art tradition and developed successful strategies for collecting, investing or acquiring art as an estate building tool. He says, “You can appreciate your art while your art appreciates. In other words, you can have your cake and eat it too.” With this article, Jim has dusted off his crystal ball in order to examine the future potential of Fractal Art as an investment vehicle.

When I began to look seriously at the art phenomenon now known as the Highwaymen and started to document their work, what drove me on was the gut feeling that “something important is happening here” and it was. When I first saw the images created by artists who used the computer as a tool for image making using fractal geometry as a point of beginning I got that old feeling, “something important is happening here”, and it is. A major difference in The two is that the Highwaymen are a regional phenomenon and Fractal Art is poised to be an international one. Consider this article a heads up for those who follow art trends and markets or for those who see the advantage in getting in on the ground floor of a collecting opportunity. I’ve compared it to buying Microsoft when Bill Gates was still working in his dad’s garage. Same principle.

If I refer to “digital art” most people would probably know that It is art generated with the aid of a computer. So is Fractal Art, but..., not all digital art is fractal. A major difference is how the art is born, grows and becomes recognized as art. Traditionally, the concept or idea for a work of art would begin in the mind of the artist and become visible when the artist put brush to canvas, did a sketch or otherwise began the creative process. Digital art begins with a shape, form, photo or mark of some kind that is either created by or scanned in to the computer and with the aid of appropriate software the digital artist manipulates whatever is input to create art. In both cases the point of beginning that stimulates the imagination, and thus the creative process, is limited by information stored in the ar tists mind and to paraphrase an appropriate quote, “The hand can only achieve what the mind can conceive.“

The human mind, when competing with the image creating capabilities of a computer, the skills of an accomplished artist and the ability of a computer guru, doesn’t stand a chance. (Don’t let that scare you, humans are still the ones pushing the buttons.) When all three components are in sync fractal art can be created that is beyond imagination. It is visual stimulation that is only beginning to be understood and will Undoubtedly take us beyond “art”. The process is not robotic.

I t require s a t remendous amount of both skill and talent to create authentic Fractal Art.

It’s a relatively simple matter to explain why I see Fractal Art as a major happening in the art world. It’s a different matter to explain what Fractal Art is. I’ll save that for another time.

Much has been written by many about the cause and effect principles that influence major art movements that in turn produce tangible and valuable art objects. If you can find a copy, Pricing the Priceless by William Grampp is a good read.

Since the early nineteenth Century some of the significant art happenings have been a series of ism’s, Impressionism, Cubism, Modernism, Surrealism.

Generally speaking they all had a turn in the spotlight for forty or fifty years and then the art world moved on. When the hoopla settled down and the much wiser history took over we could begin to recognize the players who, like cream, rose to the top and prices for their work appreciated considerably. This has happened so often we could call it “A Natural Law of Art”.

Currently the art world is in the doldrums. Nothing new or exciting has happened since the 60’s. That fact alone sets the stage for a “happening” and Fractal Art is waiting in the wings.

A very special “Thank You” to those artists who have endured my inquiring mind And patiently answered what to them must have seemed like elemental questions. They are serious artists who have made a commitment to the genre. Definitely not faddists.

Visit Ken Keller at:
Janet Parke at:
and San Base at:

Jim Fitch is the Acquisition Agent for the Florida Masters Collection, Founder of the Museum of Florida Art and Culture (MOFAC) and the person who brought the Highwaymen artists to the attention of the world.

Contact him at: